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Annotation: Even the most daring and seemingly brilliant commercial and technological idea requires deep professional verification before becoming the subject of an innovative project. Therefore, at the stages of primary decision-making, a clear and feasible methodology for deep and multidisciplinary search in available arrays of information is required. As a rule, the search methodology and, most importantly, the methods for evaluating search results require much deeper knowledge in specific areas of science and technology, and at the most modern level. Those partners in future projects who, before this project, had experience and practice in real invention, of course, can use the accumulated experience of patent search, but such experience very quickly becomes obsolete and each new direction in the development of technology immediately requires an adequate response in assessing everything new, possibly contained in the declared idea of a new product. In order to clearly formulate and set the task for the project working group, it is necessary, taking into account the dynamics of development of the technology sector to which the new project relates, to develop a survey analytical matrix document in which the main search operations are aimed at analytical verification of the reality of distinctive features and positive effects precisely at the junction of classical exact disciplines It is known from the experience of heuristic storms that the most successful and feasible ideas arise at the intersection of known disciplines and are characterized by multidimensional intellectual diffusion into the layers of classical science and technology.

Annotation: This article explores the evolution of the baking technology of the Ukrainian korovai, tracing its transformation from an archaic craft practice to a contemporary form of culinary and cultural expression. The korovai is examined as an element of intangible cultural heritage, preserving ritual functions, symbolic meanings, and artistic value. Its traditional preparation includes sacralized stages of kneading, fermentation, decoration, and baking—each of which has undergone adaptation in the context of urbanization and technological advancement. The aim of this study is to analyze which elements of the korovai-making process have been preserved and which have been transformed through the integration of new ingredients, forms, and tools. The research is based on comparative historical analysis, ethnographic observation, and content analysis of five verified Ukrainian sources. Particular attention is given to the role of flour quality, the freshness and origin of eggs, the type of leavening agent, the temperature regime, and the nature of the oven—from traditional clay ovens to modern electric ones. The study highlights how fermentation critically influences the bread’s texture and aroma, anchoring the cultural identity of its flavor. The findings suggest a high degree of resilience within the tradition, allowing for the preservation of ritual semantics even when modern technological solutions are applied. The korovai continues to fulfill not only a sacred and aesthetic purpose but also a unifying socio-cultural role, especially in the context of intergenerational continuity. This article is intended for ethnographers, cultural scholars, researchers of gastronomic heritage, artisans and educators in traditional crafts, as well as professionals in cultural policy and intangible heritage preservation.

Annotation: Modularity, unification and multifunctional interchangeability in innovative technical solutions can be presented as a key analytical interpretation of the issue of creating smart technologies for cleaning and regenerating wastewater, especially in developed leather production; Technical creativity and its highest manifestation - inventive activity aimed at creating original self-sufficient technical solutions - which have become the basis for effective inventions in demand by society - requires enormous labor and creative impulse, time expenditures that are incommensurate with the time expenditures on only the technical or technological components of any project and, moreover, an innovative project. At the same time, inventive activity in modern conditions is inseparable from the processes of unification and, to some extent, standardization of components of technical solutions, which, on the one hand, seems to contribute to an increase in the level of obviousness, but on the other hand, ensures the reality of using standard component solutions for innovative compositions in a new quality with non-obvious technical characteristics. In addition, in the conditions of globalization of the modern market, when the final stage of real use of an invention can only be a product for which there is a stable demand within the framework of specific conditions that have developed in the consumer sectors of countries and regions of the world with different technological cultures, the need for cooperation with specialists in the comprehensive commercialization of innovations becomes a reality for practical inventors. As the practice of the last decade shows, the most commercially successful technical solutions are those that are not oriented towards the existing and well-understood consumer demand, but rather those that generate new, unusual, previously unknown demand.

Annotation: The article explores methodological approaches to evaluating the effectiveness of digital marketing tools. It analyzes existing evaluation models (including the adaptation of the Balanced Scorecard, conversion attribution models, etc.) and classifies the main methods for measuring digital marketing performance It is concluded that a comprehensive approach combining various models, methods, and metrics is necessary for a thorough measurement of the impact of digital marketing activities on business results. Future research prospects include the development of integrated evaluation systems using big data and artificial intelligence, as well as the adaptation of evaluation methodologies to new digital platforms and tools.